EUREKA® INVITES CONSUMERS TO SHARE THEIR CLEANING NEEDS FOR A CHANCE TO WIN A NEW VACUUM

Online Contest Calls for Photos of Messiest Areas and Asks Why Entrants Need to
"Make the Switch" to a New Vacuum Cleaner

Starting today, consumers can log on to www.eureka.com/switchcontest to submit a photo of the place in their house most in need of cleaning along with a brief essay. One winner will receive a $250 Walmart gift card and the Eureka AirSpeed vacuum cleaner. Four finalists will receive a $100 Walmart gift card and an AirSpeed vacuum.

"The new Eureka AirSpeed vacuum offers remarkable cleaning power, convenient tools and attachments and an easy-to-use design," said Jackie Cooper, senior director of marketing and communications for Eureka. "We are excited to celebrate the launch of this innovative new vacuum cleaner by letting cleaners around the country expose the ‘dirty secrets' of their messiest places."

The AirSpeed Vacuum Difference

The Eureka AirSpeed vacuum cleaner owes its powerful cleaning performance to several key design elements, all related to the way air moves through the vacuum.

First, the AirSpeed tube on the right side of the vacuum is short and direct, decreasing the distance dirt must travel to reach the dust cup. The wide design of the AirSpeed tubes increases the amount of airflow for powerful suction.

"Most upright vacuum cleaners propel air through a nozzle and hose system that is long and full of twists and texturing," said Cooper. "But with AirSpeed the hose is replaced with these wider, shorter tubes, which allows more airflow to go through the vacuum, resulting in a powerful, deep clean."

For above-the-floor cleaning, an airflow control switch directs air from the base of the vacuum cleaner to the hose, allowing users to concentrate all of the vacuum's suction power on the floor when deep cleaning carpets and on the extension hose when using tools to remove dirt from hard-to-reach areas like stairs or baseboards. Once dirt is delivered to the dust cup, Eureka's Whirlwind Cyclonic Technology maintains suction power and separates larger debris from fine dust, resulting in less maintenance.*

Finally, the AirSpeed tube on the left side of the vacuum cleaner acts as an exhaust system, equalizing the amount of air leaving and entering the dust cup and maintaining ideal airflow through the cleaner. Eureka strategically placed the exhaust behind the dust cup, as opposed to at the head of the vacuum, so it won't disturb dust and dirt not yet collected.

"The design elements that give AirSpeed its power can't be appreciated by simply looking at the vacuum," said Cooper. "It's in head-to-head testing of embedded-dirt removal from carpeting that AirSpeed shines and that's what our customers wanted - an affordable vacuum that removes deep down dirt."

Entries for the "Make the Switch" contest will be accepted on www.eureka.com/switchcontest starting Oct. 5 through Nov. 19.

AirSpeed is available at Walmart and on walmart.com. For additional information, consumers can visit www.eureka.com/airspeed or call 1-800-282-2886.

*When compared to noncyclonic vacuums having dirt filters.